The Acculturation program covers the following modules:

  • Smart Action Selling (SAS) Principles
  • Marketing, Selling & Negotiation Skills
  • Business Development for Marketers
  • Selling is everyone’s Business
  • Excellence in Marketing Leadership
  • Brand Leadership
  • Winning & Keeping Customers for Life
  • Sales Leadership
  • Key Account Management (KAM)
  • Call & Event Management
  • Targeting
  • Smart Brand Management
  • Territory Management
  • Customer Focus for Front & Back Offices
  • Smart Trade Marketing
  • Analysis & Planning
  • Customer Relationship Management

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