• To define areas with a potential to improve by giving feedback on how the company is perceived from a customer’s perspective.
  • To be used in the right way to increase sales, satisfied customers, satisfied employees and profit.
  • To identify learning & development needs and small problems before they expand.
  • Employees can get feedback on how their performance is perceived from a customer’s perspective.
  • The organisation receives a unified follow up of the concept and the service level, which is a helpful work tool for benchmarking and continuous improvements on all levels in the organization.
  • Mystery Shopping can also be used for incentive programs and as a part of the Organisational Balanced Score Card.
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