- To define areas with a potential to improve by giving feedback on how the company is perceived from a customer’s perspective.
- To be used in the right way to increase sales, satisfied customers, satisfied employees and profit.
- To identify learning & development needs and small problems before they expand.
- Employees can get feedback on how their performance is perceived from a customer’s perspective.
- The organisation receives a unified follow up of the concept and the service level, which is a helpful work tool for benchmarking and continuous improvements on all levels in the organization.
- Mystery Shopping can also be used for incentive programs and as a part of the Organisational Balanced Score Card.